Pia Park

Building an A-Z Branding
Visual identity design for a caravan park operating business, blending elegance and utility under a unified "Pia" identity.

What We Achieved
A cohesive, timeless brand foundation for Pia’s expanding ventures
We created a refined visual identity for Pia Park, a caravan park operator aiming for cross-brand consistency within its larger Pia ecosystem. The logo features a minimalist, symmetrical form with soft, rounded edges that subtly resemble a leaf—evoking both nature and balance. Designed in dark gray, it blends modernity with calm elegance. Alongside the logo, we developed branded stationery such as business cards, envelopes, and letterheads. Our scalable design system empowers Pia to extend this identity across other ventures, ensuring visual harmony and brand recognition across all touchpoints.