Project Overview
CAFF Coffee
From vision to reality: building the digital face
We partnered with CAFF Coffee at a crucial stage — when the brand existed clearly in the founder’s mind but had yet to be brought to life. With a strong vision already in place, our role was to shape and execute a complete digital and visual identity that stayed true to that concept. From logo creation and branded packaging to a fully functional corporate website with integrated customer support, franchise application, and job inquiry systems, we helped CAFF Coffee transform into a professional, accessible, and scalable brand — ready to engage with customers and partners across all channels.
Branding & Website Design
Understanding the Vision
Our collaboration with CAFF Coffee began by fully understanding their founder's vision for the brand. By reviewing reference visuals and concept drafts, we were able to align expectations and clearly define what the brand should and shouldn’t represent.
Brand Identity and Design
We brought the logo to life in a way that allowed it to adapt to various formats, including signage and marketing materials. From menu and coffee packaging design to social media assets, each design element was crafted to maintain a consistent and scalable brand identity.
Website Design
To enhance customer interaction, we integrated practical digital tools and clear communication channels. The newly designed website reflects CAFF Coffee's professional identity and offers intuitive navigation, live chat support, and simplified access to franchise opportunities and job applications.
