Project Overview
SenGitme App
Building a Brand & Experience
We crafted a strong brand identity, user experience strategy, and marketing assets for SenGitme, enabling effortless fresh bread delivery every morning.
DESIGN & PLANNING
SenGitme was inspired by a strong cultural tradition in Turkey — enjoying fresh, warm bread each morning. As urban life expanded and traditional "kapıcı" delivery services declined, a growing need emerged. Our client envisioned a digital solution to revive this daily ritual.
In 2022, we collaborated from the concept stage, helping define how the app would work, its key features, and operational rules. We designed a complete process map outlining every step from placing an order to early morning delivery. To build a professional image, we created a full brand identity, including a logo, color scheme, typography, and brand guidelines.
Ahead of the pilot launch, we designed essential promotional materials — flyers, door hangers, elevator posters, packaging, and delivery bags — ensuring brand consistency. We also supported the client by preparing an investor presentation, helping to position SenGitme as a scalable and investment-ready business. Our work connected a beloved tradition with modern convenience, setting the foundation for growth.
Our collaboration with SenGitme began at the idea stage, where we developed a practical business model and designed a clear, efficient user journey for daily bread delivery.
We crafted a visual identity blending tradition and modernity—logo, colors, and typography conveyed trust and freshness, with brand guidelines ensuring consistency across all customer interactions.
To build awareness, we created marketing materials like flyers, door hangers, elevator ads, and packaging, engaging users directly in their homes and communities.
Ahead of launch, we produced an investor presentation showcasing the business model, market opportunity, and early traction to support growth.
Strategic thinking, user experience, and creative design came together to turn a cultural habit into a scalable modern service.
What We Achieved
From idea to action — powered by design and strategy.
Through a holistic approach combining strategy, design, and marketing, we transformed SenGitme from a simple idea into a recognizable, professional brand. We provided end-to-end solutions — from defining the customer journey and building the visual identity to designing marketing assets and preparing investment materials. Our work enabled SenGitme to launch confidently in its pilot area with a strong brand presence and clear operational processes, ready to expand and attract investment.